A Must Read on the Creative Process

If you are a designer or aspire to be more creative, you must read Let the Elephants Run by David Usher. It is a great read about the creative process, and the myths that surround it. This book verbalizes what I believe, that creativity is a learnable skill by anyone. Children are natural creative beings, with endless curiosity and imagination. But once exposed to the structured world of schools and ultimately work, the majority of adults become alienated from their natural creative self. I highly recommend this book, and I think it may change your life, or at least some of your habits.

Let the Elephants Run


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